Ethics and Professional Responsibility in PR

Highlights of the Training Content

• ZPRC code of ethics and its application.
• Implications for violating the code of ethics.
• Global Alliance and IPRA Code of ethics and their implications to PR Practice.
• Ethical considerations in PR campaigns.
• Handling ethical dilemmas in PR practice.
• PR’s role in promoting transparency and accountability.

Mode of delivery

Presentations, group discussions and case study reviews.

Training Outcome

By the end of the training, participants will understand and appreciate the code of ethics and observe the code in the workplace and in relations with their colleagues in the profession.

Target Audience

All members of ZIPRC.