About us
Background
The Zambia Institute of Public Relations and Communication (ZIPRC), formerly called Zambia Public Relations Association (ZAPRA) is a professional body representing the interests of Public Relations and Communication practitioners, engaged in related work in Zambia. Following earlier efforts that were made by practitioners in the last two decades, the profession begun to formalise and culminated into the formation of an association in 2008 (ZAPRA).
Vision
A leading and dynamic PR and Communications body
Mission
To promote excellence, professionalism and ethical conduct in the PR & Communication practice
Core Values
- Integrity
- Accountability
- Expertise
- Professionalism
- Teamwork
Upcoming Events
OBJECTIVES
ZIPRC Objectives
- To promote general understanding of public relations and communications expertise and the value of their practice as well as to establish and maintain professional status and dignity for public relations and communications practice amongst members of ZIPRC, employers and the public.
- To encourage the observance of the highest standards of professional conduct by registered members of ZIPRC, through adherence to the ZIPRC Code of Ethics and professional standards for the practice of public relations and all forms of communication management.
- To protect the interests of all concerned in the event of any complaint of malpractice or non-adherence to the ZIPRC code of ethics and professional standards brought against a registered member, through the application of a set of disciplinary procedures.
Have a Look Our News
ZIPRC President Irene Lungu-Chipili re-elected to the Executive Board of the global PR body
LUSAKA – May 18, 2025 ZIPRC President Irene Lungu-Chipili re-elected to the Executive Board of
Vice President Reaffirms Support for Strategic Communication as ZIPRC Delegation Pays Courtesy Call
Her Honour the Republican Vice President, Mrs. W.K Mutale Nalumango, MP, today reaffirmed the importance
