Effective Media Relations

Highlights of the Training Content

• Media landscape in the digital era.
• Building relationships with journalists and media outlets.
• Crafting compelling press releases and media pitches.
• Media interview skills, Dos and Don’ts.
• Managing media inquiries and interviews.
• Handling media relations during a crisis.

Mode of Delivery

The training will be delivered through a mix of presentations on theoretical knowledge, PowerPoint presentations, interactive sessions/plenary, group discussions and practical media relations assignments.

Training Outcome

Participants will acquire practical skills in media relations, gaining the capability to utilize media as a partner in business.

Target Audience of the Training

PR Executives, Supervisors and Managers who manage media relations and want to acquire cutting-edge media relations skills.