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Days
Hours
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Highlights of the Training Content

  • Media landscape in the digital era.
  • Building relationships with journalists and media outlets.
  • Crafting compelling press releases and media pitches.
  • Media interview skills, Dos and Don’ts.
  • Managing media inquiries and interviews.
  • Handling media relations during a crisis.

Mode of Delivery

The training will be delivered through a mix of presentations on theoretical knowledge, PowerPoint presentations, interactive sessions/plenary, group discussions and practical media relations assignments.

Training Outcome

Participants will acquire practical skills in media relations, gaining the capability to utilize media as a partner in business.

Target Audience of the Training

PR Executives, Supervisors and Managers who manage media relations and want to acquire cutting-edge media relations skills.

  • Cost
    K3,500
  • Start Time
    July 18, 2024 - 8:00 am
  • End Time
    July 20, 2024 - 5:00 pm
  • Phone
    +260776104521
  • Email
    secretariat@ziprc.org
  • Organizer
    ZIPRC