Mike Tembo
- Posted on
The Zambia Institute of Public Relations and Communication (ZIPRC) recently hosted a two-day Continuous Professional Development (CPD) training workshop for staff from the Public and International Relations Department of the National Assembly of Zambia.
Opening the workshop on behalf of ZIPRC, Council Member Mr. Posent Ndovi emphasized the critical role of mandatory professional development in today’s rapidly evolving media landscape.
“CPD is not optional,” Council Member Ndovi stated. “In today’s fast-changing media and digital environment, CPD ensures we remain skilled, ethical, and relevant. It is also a requirement for license renewal, with a minimum of 60 points required annually.”
Council Ndovi commended the leadership of the National Assembly for prioritizing staff development and encouraged other public and private sector institutions to partner with ZIPRC to institutionalise CPD standards across Zambia.
The intensive two-day program was facilitated by seasoned communications and diplomacy professionals, Mr. Mwiika Malindima led sessions on Development Communication and Strategic Communication. While Ms. Ngabo Nankonde, Facilitated modules on International Relations, Emotional Intelligence, and Diplomacy.
The key takeaways from the training highlighted the transition from one-way communication models to interactive dialogue, maintaining high standards of personal and institutional branding, and leveraging emotional intelligence to strengthen teamwork and stakeholder engagement.
Delivering the vote of thanks on behalf of the Director of Public and International Relations, Mr. Anthony Mpolokoso, Deputy Director of International Relations Mr. Temwa Nyirenda expressed sincere appreciation to the Zambia Institute of Public Relations and Communication (ZIPRC), the facilitators, the Clerk of the National Assembly, and the department’s leadership for their collective support in making the training a success.
