It is my honour to unveil the first ever Strategic Plan for the Zambia Institute of Public Relations and Communication (ZIPRC) for the period 2024 to 2026. I am confident that the objectives set in this plan, sets ZIPRC on the growth trajectory in achieving its mission and vision.

In order to raise the professional conduct of Public Relations and Communications professionals, the Council will ensure that strategic objectives are attained. ZIPRC pledges to operate in line with established legal and institutional framework as well as principles of corporate governance. Through this plan, ZIPRC has set for itself objectives focusing on building effectiveness and efficiency in its operations to meet both members’ and stakeholders’ expectations.

ZIPRC will also leverage on the support of all stakeholders and will work to build a system for resource mobilisation and accountability under which the NGC will provide strategic direction.

I thank all stakeholders that were involved in the development of this plan. Special thanks to the ZIPRC immediate past President, Mrs Mwamba B. Chasaya Siame and the entire Council for initiating the strategic planning process.

I further have no doubt that the ZIPRC Secretariat will fuel the implementation plan and ensure full achievement of set objectives.


Irene G. Lungu Chipili

ZIPRC President