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The Zambia Institute of Public Relations and Communication (ZIPRC) took part in the recent Brand Foresight and Strategy Workshop, organized by the Ministry of Foreign Affairs and International Cooperation with Support from the United Nations Development Programme (UNDP).
The workshop, which took place last week in Lusaka, was a significant gathering of experts from sectors.
This collaborative forum was dedicated to envisioning and shaping Zambia’s future brand, as well as developing comprehensive strategies to bring that vision to life.
The Brand Zambia initiative is set to redefine Zambia’s image both domestically and on the global stage.
This initiative aims to establish a cohesive national identity that promotes economic growth, attracts investment, and instills a strong sense of national pride.
Through our participation, ZIPRC is committed to contributing to this groundbreaking effort. Together with our partners and stakeholders, we are actively involved in shaping a vibrant and dynamic future for Zambia—both within its borders and on the global stage.
