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The Zambia Institute of Public Relations and Communications (ZIPRC) and the Chalimbana Local Government Training Institute, this morning held a meeting to discuss potential areas of collaboration.
The two parties proposed a joint capacity-building training program for Public Relations Officers (PROs) in Local Authorities. The program aims to enhance the practice of public relations through Continuous Professional Development (CPD).
This collaboration is expected to contribute to the growth of effective PROs in Local Authorities, ultimately improving communication and service delivery.
